Picture this. It’s 2012 and a Toronto-based tea lover is fed up with the poor quality of restaurant tea. Wanting to shake up the industry by injecting a little fun, Pluck was born from a desire to create a beverage that was anything but your grandmother’s cup of tea.
Despite the growing megatrend of premiumization in the beverage industry, founder Jennifer Commins realized that tea was being ignored. In an effort to change the way people bought and consumed the leafy drink, Jennifer travelled the globe in search of premium leaves that were plucked from sustainable sources and challenged the status quo.
Because of this, our teas are infused with local ingredients from Prince Edward County lavender, to cranberries from Nova Scotia, and grape skins from the Southbrook Vineyards in Niagara. Doing this ensures that every tea is unique and unmistakably Pluck.
With a desire to bring our refreshing approach to tea drinkers everywhere, Pluck has expanded its reach to hotels, workspaces and retail partners from coast to coast in Canada.
Pop question – did you know that almost all of our products are blended and packaged locally in Toronto? This is one of the many reasons we are excited to ship worldwide to a growing network of wholesale and retail customers. We want to show the globe just what the new wave of (Canadian made) tea looks like!
Ok, we have to admit that we are thrilled to have been honoured by the international tea community at the 2017 Global Tea Championship. In true Pluck fashion, with a silver medal in our hands, our Verbena Blues creation – a tea with locally grown lemon verbena that changes colour – challenged the notion of teas that came before it.
A year later, we were ecstatic to receive the sustainability award at the 2018 North American Tea Association annual conference, for our work in sustainable sourcing.
There was also that one time we served Their Royal Highnesses, Prince Charles and Camilla…but we will leave that for now, because no one likes a bragger.
The Future is Orange
Your grandmother is not going to like this, but we are changing the orange pekoe game. At least you can tell her that no oranges were harmed in the making of this refreshing spin on a classic, because they never existed in the drink to begin with!
That’s all we can say for now, but we can’t wait to introduce you to Pluck Pekoe VERY soon.
We hope you enjoy our teas as much as we enjoy making them.