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The Pluck Story

Pluck Tea was founded by Jennifer Commins in 2012 with a mission to fix restaurant tea. Today, our team of tea makers is proud to produce a wide range of top quality infusions for tea drinkers who value quality and sustainability - wherever they may be. 

Turns out, the best teas come in small batches.

Our teas are hand-blended in small quantities with great care at our facility in midtown Toronto to ensure excellence in quality and freshness. Hand blending minimizes leaf damage and ensures that our makers can assess each batch and ingredient for quality, consistency, and freshness.

Sustainability starts at home.

Several of our favourite ingredients are grown and dried for us close to our production facility in Ontario including lavender, ginseng, and grapes. This ensures that our teas are the freshest out there, while reducing our carbon footprint at the same time. We also source ingredients across Canada from farms in BC, Nova Scotia, and Newfoundland.

Upcycling is delicious!

Many of our ingredients are upcycled - which directly reduces food waste by repurposing fresh ingredients that could otherwise be diverted to compost.

Examples include:

Citrus peel, saved and immediately dried for us by a local juice maker (who also happens to supply many of the restaurants we work with!)

Cacao shells, reserved and roasted for us by a local bean-to-bar chocolatier

Apple pieces, cut and dried from less-than-perfect looking locally grown apples 

Grape skins - saved for us after pressing for juice by Ann, winemaker at Southbrook Vineyards in Niagara

Our new zero waste glass jars are stackable, beautiful, and infinitely refillable.


Let's talk tea.

Tea is the original plant-based beverage. The plant itself (Camellia Sinensis) is indigenous to areas around the world that tend to be closer to the equator than Canada is. We source our tea leaves from organic and sustainable farms. Learn more about our tea sourcing practices here. 

Packaging matters.

Our zero waste glass jars are finally here! All teas are now available packed directly into these stackable beauties - loose or bagged. (Kraft paper resealable pouches are also available.)

The final mile.

Pluck Tea is proud to be a customer of Drop Distribution - an emission-free delivery service that brings our freshly blended teas to our customers in Toronto via bicycle or electric car.

Thank you for supporting our small business.

If you have any questions about how we make our teas, please send us a message.